Accomplished businesses are established by providing genuine value to a specific
audience.If you’re merely pursuing profit, your brand won’t endure.
Lisa Jones is a serial entrepreneur with an eye for identifying opportunities and capitalizing on them. Over the past 14 years, she has created three multi-million-dollar e-commerce brands, including Ecoriginals, recognized as the world’s most eco-kind diaper and wipes empire.
Her newest initiative, SHE-com, is revolutionary—a bold platform that empowers female e-commerce entrepreneurs with proven tools, mentorship, and a vibrant community. With 36 employees under her leadership, Lisa has developed an exciting mix of programs, retreats, and events—from intense masterminds to luxurious Bali getaways—that deliver real results.
The Inspiration
Lisa’s journey began in her late 20s with Sustainable Man, a solar energy venture that quickly reached $3 million in revenue. “My journey started in my late 20s when I co-founded Sustainable Man—a company focused on solar hot water and energy systems. This venture achieved $3 million in sales and set the foundation for my next business endeavor: Ecoriginals—the world’s leading eco-friendly diaper and wipes brand,” she reflects. Under her guidance, Ecoriginals surged to $3 million by combining online subscriptions with retail expertise before being acquired by SurfStitch’s Justin Cameron. “Through strategic growth into both online subscriptions and physical retail channels, Ecoriginals reached $3 million in turnover prior to its acquisition,” she adds.
Acknowledging a gap in the market: “After years of building multiple successful companies, I noticed a lack of dedicated spaces where female founders of product-based brands could access high-level mentorship resources along with community support,” Lisa explains. Growing Ecoriginals revealed this trend: “While developing Ecoriginals furthered my understanding that manny women in e-commerce faced challenges scaling their brands—not due to lack of passion but because of isolation and insufficient tailored business support.” This realization led to the creation of SHE-com in 2022. “That insight prompted me to launch SHE-com last year; my mission? To equip female product brand founders with essential tools education and networks they need for success,” she states emphatically—it’s personal—and it’s powerful.
The Strategy
We have fostered an engaged community comprising over 40,000 female
tag owners by providing free masterclasses networking events,
& industry insights aimed at helping them grow.
The key strategies behind SHE-com’s rapid growth are highlighted by Lisa as being centered around education connection & mentorship principles.”SHE-com was built upon these foundational pillars,” she clarifies. “Our goal was to provide female founders with necessary tools knowledge & support required for success.” A important strategy contributing towards their achievements includes implementing multi-tiered business assistance programs tailored specifically for various income levels ensuring every founder receives relevant actionable guidance.” This method allowed SHE-com effectively address diverse needs among participants at different stages within their entrepreneurial journeys.
an additional vital aspect contributing towards their progress involved adopting community-centric approaches.Lisa notes how they’ve nurtured thriving communities consisting over forty thousand women entrepreneurs.”We’ve established environments where women can learn network & uplift each other through free masterclasses networking events along industry insights designed assist them scale,”she shares.Business-leading gatherings also played crucial roles within expansion efforts.”From hosting SHE-com LIVE—two-day ecommerce conferences—to Bali retreats intimate dinners known as SHE-talk we’ve created numerous touchpoints fostering learning connections,”Lisa elaborates.These occasions provided invaluable chances enabling aspiring founders engage learn grow businesses effectively .
“Strategic partnerships formed another cornerstone strategy employed throughout our operations”she continues”we carefully select corporate partners aligning values ensuring participants gain access top-notch service providers across industries”.Lisa attributes remarkable educational leadership positioning podcast series titled”SHE-talk”frequently ranking among top ten industry podcasts alongside complimentary masterclass sessions expert-led mentoring establishing themselves go-to resource aspiring product brand creators.”
Determination Heart & Credibility
“What distinguishes our enterprise from others lies emphasis placed upon practical skills real-world assistance”, asserts Lisa.”Unlike generic coaching schemes,SHE-Com crafted specialists catering specifically those navigating ecommerce landscape”.She further emphasizes uniqueness stems from team possessing profound comprehension regarding hurdles faced entrepreneurs daily.”
A notable differentiator involves skilled coaching staff comprising sixteen accomplished women who’ve successfully launched scaled seven eight-figure ventures.”Our coaches possess firsthand experience thus advice isn’t theoretical—it comes from actual battles fought”, shares Lisa.Additionally,many operational personnel run own ecommerce enterprises reinforcing hands-on approach offered.SHE-Com extends beyond mere marketing tactics focusing rather financial literacy logistics strategies operational frameworks facilitating sustainable scaling”,she states.This comprehensive methodology sets apart against conventional coaching programs which may solely concentrate one facet growth.”
Beyond emphasizing commercial development,Lisa prioritizes mental well-being work-life balance.“Entrepreneurship often feels isolating hence we actively cultivate sense belonging accountability through initiatives”adds.Lisa believes supportive atmosphere constitutes critical element distinguishing she-Com amidst crowded coaching sector.Her contributions received numerous accolades validating company achievements.SHE-Com secured Supreme Business Event award NORA Awards (2023) earned spot Smart50 Community Hero list ranked #56 AFR Fast Starters List (2023).“These recognitions reflect impact made not just clients served but broader ecommerce ecosystem”concludes.
Obstacles Encountered
The rise of She- Com brought forth its share challenges particularly during rapid expansion phase.Lisa Jones reflects back acknowledging difficulties associated swift scaling process.“We transitioned from three employees forty-six within just three years necessitating meticulous financial planning leadership evolution strategic delegation”,she remarks.
A major challenge encountered involved managing cash flow alongside growth demands.“Rapid scaling requires maintaining consistent revenue while balancing operating expenses”,she elucidates.To navigate this,SHE-Com adopted profit-first methodologies which proved instrumental sustaining fiscal stability.As institution expanded,Lisa faced hurdles transitioning flexible staffing model more structured framework.“Initially operated very adaptable staffing system however as we grew needed establish clearer structure supporting continued progress.This shift entailed making tough decisions regarding hiring regrettably firing”shares.She acknowledges these adjustments were essential ensure sustainability future aspirations.
<p“Like many founders,Lisa confronted personal struggles including burnout self-doubt stress.”It represents reality entrepreneurship seldom discussed openly”.However,she gained valuable insights throughout journey“I learned prioritize self-care delegate wisely build strong support network long-term success”.Through experiences gained deeper appreciation what entails building growing enterprise whilst managing toll it exacts personally“every obstacle presented lesson resilience finding equilibrium”concludes.
Advice From Lisa
“As accomplished entrepreneur ,Lisa Jones imparts invaluable wisdom anyone seeking embark or expand own ventures reflecting upon personal experiences underscores significance addressing genuine issues .“Profitable enterprises arise offering authentic value targeted audiences.If merely pursuing profits,your brand lacks longevity.It becomes imperative identify gaps markets where offerings create meaningful differences”,explains .
“Networking emerges another pivotal lesson emphasized surrounding oneself mentors peers partners who inspire growth.Attend industry gatherings join training initiatives connect fellow entrepreneurs traversing similar paths advises.Building robust relationships proved essential her triumph.Versatility remains crucial ever-evolving marketplace“The landscape shifts rapidly—what succeeds today might falter six months later.Stay agile innovative cautions stressing importance analyzing trends consumer behaviors individual data informed decision-making adjusting strategies accordingly”.
“Investing learning represents principle advocated strongly whether attending conferences hiring coaches reading trade literature staying ahead curve paramount”, asserts believing successful entrepreneurs continuously evolve enhance knowledge base.For those caught perfectionism trap offers simple yet profound counsel:”Done beats perfect”.She elaborates saying,“Many aspiring business owners fall prey overthinking.Release imperfectly adapt swiftly improve along way.First iteration won’t be last progress trumps perfection”.
Mental health remains priority focus too stating entrepreneurship overwhelming reality burnout prevalent.Set boundaries schedule breaks lean on communities seek help.A thriving enterprise begins healthy entrepreneur notes.finally encourages establishing systems processes as organizations scale“As you grow efficiency becomes vital.Document workflows automate repetitive tasks lay solid operational groundwork supporting advancement concludes .
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