Lifestyle
The Journey of Pipcorn to Snack Fame
images courtesy of pipcorn
Lifestyle From trials in a small apartment kitchen to the highly visited shelves of new retailers like Whole Foods, Pipcorn has traveled quite a distance over the years.
Dive into the captivating story behind this brand and discover what makes its snacks so unique.
A seed of an idea
Pipcorn’s tale began in 2011 when siblings Jeff and Jen Martin were packing up their Chicago apartment for a move. In search of a snack, they decided to grab the nearest food item that wasn’t packed away: a bag of heirloom popcorn. Jen had brought it home from the health-food store where she worked, but its unusual color might have made it seem less appealing compared to traditional yellow microwave popcorn kernels. Still, the Martin siblings were hungry enough to give it a try.
The results were remarkable. Despite popping surprisingly small,it turned out to be the most appetizing popcorn they’d ever tasted. They promptly wanted more but discovered that these kernels were hard to find. undeterred, they went straight to the source by locating the Indiana farmer who cultivated them.
Now with access to nearly unlimited supplies of heirloom popcorn, an idea sparked in the Martins’ minds: recreate that winning recipe and share their success with everyone else. To do this, they teamed up with Jeff’s wife Teresa, and together they officially launched Pipcorn.
Pushing through challenges
Certainly, coming up with a name and initial recipe was just the beginning.The founders faced meaningful challenges in getting their brand recognized and making people aware that their small yet transparent snack was exceptional. Driven by shared passion, they produced batch after batch from their home kitchens using simple tools like an old spaghetti pot while packaging servings in hand-stamped paper bags. They then secured spots at events such as Smorgasburg Market—new York City’s vibrant outdoor food festival—and set up an online store to deliver their products directly to customers.
The early days were long and often exhausting for them due to limited resources and fierce competition from both large corporations and smaller businesses alike.The financial strain on these budding entrepreneurs was considerable; at one point Jen even moved into her friend’s closet just to save money.
Blessings came when Oprah Winfrey herself took notice after one of her scouts sampled their snack; she reportedly fell in love with it and eventually included it on her list of Favorite Things—a true endorsement from someone influential! This pivotal moment catapulted Pipcorn into national recognition (the product has as appeared three more times on Oprah’s list).
The uniqueness of Pipcorn
You may wonder what makes this snack so special that even Oprah had to spread the word? It all comes down to those authentic heirloom kernels that caught their attention initially. this isn’t just any corn; it’s an ancient variety that’s been carefully nurtured for over a century now. Unlike genetically modified types commonly found today in our foods, heirloom corn is open-pollinated—meaning natural elements like insects, birds, or wind fertilize plants leading towards greater genetic diversity which is better for our environment.
This variety boasts vibrant colors along with diverse crunchy textures while offering superior taste along with added nutrients such as fiber and antioxidants! Furthermore,Pipcorn’s dedication extends beyond just corn—it encompasses all aspects within its recipes too! The company utilizes only simple ingredients including non-GMO sunflower oil sea salt genuine spices alongside real cheddar cheese while avoiding artificial coloring agents instead sourcing them naturally through items like paprika or annatto! For instance take truffle mini Popcorn, one among PIpCorn’s original recipes featuring flavors derived from authentic truffles rosemary combined harmoniously seasoned sea salt creating both refined yet comforting snacking experience!
Aiming high
eagerly embracing newfound fame thanks largely due Oprahs’ endorsement ,the founders understood additional resources would be crucial if they wished see growth continue . Ultimately ,increased demand proved equally burdensome blessing . Short on investors , trio accepted invitation appear ABCs’Shark Tank.
Soon enough “shark” Barbara Corcoran recognized potential within company extending generous offer :she’d invest funds provide mentorship too ! Results came swiftly .“Within twenty-four hours airing we received 7k orders website,” says Jeff Martin .“In three months prior airing we only had twenty-six orders ! That’s impressive impact!” founders claim knew they’d “made” once saw products lining shelves nationwide Whole Foods Market!
As appearing successfully television show followed guidance Corcoran,PipCorn expanded offerings dozens flavorful snacks including Shark Tank Sampler Pack showcasing ten newest creations.Additionally options available cheese balls twists dippers various exciting flavors jalapeño cheddar.Unsure where start? takePIP Corn Snack Soulmate quiz personalized recommendation!
For further facts visit pipsnacks.com
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