WHEN YOU’RE ⁣THE shooting coach for NBA stars⁢ like Jaylen Brown,Anthony ​Davis,and Kentavious caldwell-Pope,you have to​ be at‌ your best. However,managing a 3.4 million–follower Instagram account (@lethalshooter) and consulting for major brands (cough, Nike) ​means being on point all the time. Matthews, 39, combats burnout through focus and family.


5:45 a.m.

move and Be Inspired

Matthews pedals out 20 miles on his stationary ⁤bike before his wife and kids rise. ⁢He opts for YouTube​ clips of motivational⁤ talks from Muhammad Ali, Kobe Bryant, ⁢Mike ⁤Tyson, and Michael Jordan rather of music. ‌He’s ‍notably inspired by Tyson’s former trainer Cus D’Amato; his speeches remind him of the importance of having a mentor.

7:30 a.m.

Schedule Quality Time

His daughters​ wake up at 7:00 a.m., leading to family breakfast half an hour later.“I​ used to be the type who went straight‌ to work as soon as I got up,” Matthews ‍shares. However, he realized that he performed better‌ when he took time to ​eat with his wife and children first—so much so that he FaceTimes in during breakfast when traveling.

11:00 am Hone Skills

At Red Bull headquarters in Santa Monica ,California ,he has an office along with his own court . After completing⁤ morning tasks , “I shoot around 500 shots daily without fail,” he states . Not four hundred . Not six hundred . Five hundred . That’s⁤ what it takes to⁢ maintain his ‌edge while avoiding strain on his hands and shoulders , according to him . 01 :00 pm Pass the Ball ⁤ “I used to try‍ filming my own videos,” Matthews‌ recalls . ⁣“But it became clear I could ‍save time ⁣by hiring someone skilled for the other‌ side of​ the camera.” Delegating was challenging initially , but now his manager organizes his schedule while​ videographers capture content for IG‍ posts . 06 :00 pm Prepare⁤ Dinner

“Matthews concludes each day with another family dinner.” No phones allowed.” No‍ TV.” The ⁣conversations with their children keep him grounded.” Then,” they unwind by ⁣reading together (currently,”Every Minute Thing,”by Bob & Cedella Marley).”

09 :00 PM Avoid temptation

Matthews used not sleep well due to late-night work which drained him energy .” I’d get into bed at night ‍only receive texts from Drake ‍saying he’s in town wanting shoot hoops .” That’s hard text ignore ⁢.” Now ,” turns​ off phone thirty⁣ minutes⁢ before bedtime.”
“09:10 PM
“Relax
“Switching off my mind is next​ challenge.” I listen something soothing ⁣like gospel or Sade,”he says.” Besides having clearer mind throughout day​ I’ve noticed other benefits extra sleep such as improved skin appearance bags under eyes gone which aren’t bad bonuses.”


“This article appears ‌january/February issue Men’s Health.”