Introducing a new product can be quite hectic—akin to stepping into the spotlight with your brilliant concept. However, there’s a crucial question: who is your audience?
Will you open the gates to everyone, hoping to ride a significant wave of customers, or will you focus on a smaller, passionate community that will sing its praises? This is a pivotal moment that can either elevate or undermine your marketing efforts, influence your finances, and determine whether your product succeeds or fails. In this week’s episode of Let’s Talk, our experts discuss the pros and cons of appealing to a wide audience versus targeting a niche group, equipping you with insights to decide on the most profitable strategy.
&ldquo ;Every new product launch presents an inquiry : should I focus on niche markets or cast my net wider ? Niche strategies foster strong , loyal relationships through customized messaging , while broader tactics increase reach but encounter more competition and higher expenses .
&ldquo ;At intuit Mailchimp , we observe businesses thrive using both methods — provided that they emphasize personalization . As my marketing professor used to say ,&ldquo ;You can market something to ‘everyone’ if you tackle it one segment at a time .” Whether addressing an intimate group or large crowd , delivering tailored messages that resonate is essential for engagement .
&ldquo ;This is where automation and audience segmentation come into play . By examining consumer behavior and preferences , companies can automatically deliver the right message at the right time to the appropriate individuals . This guarantees each interaction feels personal irrespective of scale .
&ldquo ;To sum up ,success isn’t about niche versus broad — it revolves around providing value in an authentic manner that resonates personally with consumers.”
Mark Drasutis Head Value APJ Amplitude <
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